Site and Demographics

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The location I have chosen is in Nigeria, Abuja wuse 2. I have chosen this commercial area because in Nigeria it is known as one of the busiest areas to live in, Choosing this area was a strategic choice because of the areas demographic, consisting on highly paid people who live there. Plus, wuse 2 is a central location and it's accessibility makes it the best spot for this spa. The spa will become a go too retreat for the cities richest individuals, so my target audience for this spa is mainly highly paid millennials, ages ranging from 30's to 40's. The demographics of this spa will attract older individuals because they are health-conscious, value self-care and have a high paid income to be able to spend on wellness and relaxation services. Millennials are increasingly becoming spa-goers, representing 38% of the average  customers according to (Sharma, 2023), This spa will also attract more women than men because women are more engaged in wellness and beauty. They promote the self care and pampering businesses. According the the chart below people where asked if they would want to go to a spa again, and the majority of the answer "yes" came from older women. 
(SPA market size, Share & Trends Analysis Report, 2021-2028)




references

Sharma, A. (2023) SPA industry statistics - spa services, treatments, advantages, Market.us Media. Available at: https://media.market.us/spa-industry-statistics/#:~:text=In%20the%20United%20States%2C%20the%20largest%20age%20group,85%25%20of%20spa%20visits%20in%20the%20United%20States. (Accessed: 16 February 2024).

SPA market size, Share & Trends Analysis Report, 2021-2028 (no date) Spa Market Size, Share & Trends Analysis Report, 2021-2028. Available at: https://www.grandviewresearch.com/industry-analysis/spa-market (Accessed: 16 February 2024). 

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