Advertising Research : Euphoria Themed Gex X Party

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I am creating an Advert for the Gen Z . In this post I'm going to discuss Marketing schemes to get the attention of the Gen Z.


Influencers often create a sense of community among their followers. When Influencers endorse a product, or talk about a series or movie they like to watch it can create a sense of belonging and peer influence , encouraging Gen Z to watch that movie or Series Or make a purchase of the item.

' Morning Consult showing 16% of Gen-Z men and 24% of Gen-Z women take purchasing advice from influencers, I consider them a must-have within your marketing budget.' (Padfield, 2021)

The series Euphoria portrays the lives of young adults with raw story telling making it relatable to Gen Z. The cast are diverse , reflecting the experiences of a range of Gen Z individuals. The series also features a compelling sound track with music that Gen Z love to listen to.

‘Euphoria’s’ target is probably 12 to 29,” Edgerton said. “HBO shows are this sort of high-end, exclusive programming, but they’re going to have to appeal to more viewers than they ever did before, and they’ve done a pretty good job so far.”(Authors Contributor & Contributor, 2022)





For my own advert I'll be using Instagram to spread news about my party. Research has shown that over 70% of Instagram users are under the age of 35 . Instagram has over a billion active Monthly users which will provide a vast audience for my Ads. Users on Instagram also tend to engage with content more than on any other social media platform , making it the best ground for interaction.

'Over two billion people use Instagram once a month, making it the fourth most popular social app worldwide' Instagram revenue and Usage Statistics (2023)

The context of my Advert for the Euphoria party will include a setting neon light showing that its a party which will grasp the attention of the Gen Z audience. It will include trending songs from trending artists nowadays such as Ice Spice , Nicki Minaj , And will as well have casts from the series which the audience will Love. 



 References 

Padfield, E. (2021) Council post: Five lessons on marketing to gen Z, Forbes. Available at: https://www.forbes.com/sites/forbesbusinesscouncil/2021/04/15/five-lessons-on-marketing-to-gen-z/?sh=1d17c5d4a608 (Accessed: 11 October 2023). 

Authors Contributor and Contributor (2022) ‘euphoria’ is back - and with it a renewed wave of  controversy, The Butler Collegian. Available at: https://thebutlercollegian.com/2022/01/euphoria-is-back-and-with-it-a-renewed-wave-of-controversy/ (Accessed: 11 October 2023).

Instagram revenue and Usage Statistics (2023) (2023) Business of Apps. Available at: https://www.businessofapps.com/data/instagram-statistics/#:~:text=Instagram%20key%20statistics%201%20Instagram%20generated%20an%20estimated,of%20Instagram%20users%20are%20under%2035%20years%20old (Accessed: 11 October 2023).

Comments

  1. AnonymousOctober 15, 2023 at 11:18 AM

    Good work on your first research now please ensure you catch up with your advert creation

    ReplyDelete

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